Seminars & Workshops

View schedule of upcoming events

Publicity Workshop

Clubs, organizations, entrepreneurs, artist, musicians, writers, and small businesses that want to increase sales, membership, or community awareness, might benefit from a two-hour Publicity Workshop. Participants will learn how to: determine what newspapers want; create and fund positive publicity events; build and use a database; prepare and submit press releases and photos; design a brochure, and much more. Do-It-Yourself Publicity Kits are available for sale at the workshop.

"I really enjoyed Kathleen's Publicity Workshop. She offered great suggestions for each and every participant. As a result of her advice on how to approach an editor, I got an article published and hope to publish more."

Natalia Kaylin, owner, Eastern Sciences: Feng Shui

"Just a quick note to tell you how much I enjoyed the Publicity Workshop and to let you know I have already started to use some of the suggestions. I recently did an art show in Amherst. I followed the steps presented in the Do-It-Yourself Publicity Kit and submitted calendar events to local papers. I'm happy to report that all the papers did print the notices."

Joanne White, Dichotomous Ink, Fine Art Prints

"Kathleen's Publicity Workshop was great. Not only did I learn a lot about what editors want - as well as how to present it properly - I made some terrific contacts - including a new corporate client! Kathleen is not only an enthusiastic and engaging lecturer, she truly does have - and make - the write connections."

Trish Pratt, Momentum Coaching

All About Press Releases

For small businesses and non-profit organizations, getting newspaper, magazine, radio, and television coverage might seem impossible.This two-hour seminar will show participants how to write press releases, when to write them, and where to send them. Learn how to elevate your press release from “just another piece of paper on an editor’s desk” to an eye-catching idea for a feature article.

"It was a pleasure to meet you at the Positive Results seminar last week. I enjoyed your presentation. It has me thinking in a whole new way about newspapers and publicity. The insights you brought regarding the timing of approaching an editor were revealing. I felt like I had a window into the operation of a newspaper that I hadn't had before. Thank you for that!"

Kristin Fitzpatrick Business and Life Coach

Make Yourself Memorable

It's true-there's only one chance to make a first impression, so why not make yours memorable! Ever wonder how some companies or people seem to attract business with little or no effort? Participants in this lively, interactive workshop will review classic taglines and clever elevator pitches that clarify the product or service and make them memorable to a target audience. Learn how colors, clothing, accessories, props and even postage stamps can create visual memory hooks that interest and entice new customers or clients. Variations of the results might be used in other formats-in a brochure, on a Web site, post card, or even as the basis for a workshop.

How To Market Your Wedding-Related Business

Do yourself a favor! This two-hour workshop presented by Wedding and All Occasion Showcase and Premier Bride magazine is ideal for wedding professionals and others who want to increase visibility and sales of their product or service to brides-to-be. Learn how to identify target markets, participate in trade shows, maximize your web presence, make the most of your online leads, network and more. Instructor Dan Halperin is publisher of Premier Bride magazine, a free, comprehensive planning resource to wedding and honeymoon services. Instructor Kathleen Veth is a UPI Award-winning journalist, facilitator of Wedding and All Occasion Showcase, a marketing consultant, former editor of The Chelmsford Independent and owner of Wedding Chronicles.

What Are You Worth?

Discussion Leader Kathleen Veth of Write Connections examines the reasons the caring and coping skills women learned as daughters, wives, mothers, friends and employees do not always translate into powerful pluses in the business world. This interactive workshop is perfect for freelancers, home-based entrepreneurs, consultants, solopreneurs and others who have difficulty setting prices.

Creative Marketing Workshop

Learn how to identify target markets, participate in trade shows, introduce new products, manipulate the Internet, network, and more. This two-hour workshop is ideal for home-based professionals who want to increase visibility and sales of their product or service. Instructor Kathleen Veth is a UPI Award-winning journalist, marketing consultant, a former editor of The Chelmsford Independent, and owner of Wedding Chronicles.

How to Write Effective Query Letters

A simple, one-page query letter is the first step to selling the next Great American Novel. No matter how well the book is written, without marketing, it will remain a hidden treasure. This two-hour workshop features a combination of lecture, brainstorming, and interactive exercises based on simple, but effective, marketing principles. Designed to encourage participants to market their writing.

Peering Into the Past

Memoirs — impressions of a phase or incident in one’s life — can take different forms — diaries, letters, or treasured family stories passed down through generations. This two-hour seminar will explore and refine memoir topics, offer tips on how to get started, and set writing targets with a goal of completion. Handouts include useful resource information.

The Fine Art of Marketing Fine Art, Music, and Writing 

If success is measured by sales, then artists, musicians, and authors must also learn the fine art of marketing their art, music, and writing. Lecture and interactive exercises based on simple but effective marketing principles are combined into a two-hour workshop designed to inform, invigorate, and encourage participants to sell their work.

Creativity Workout

This interactive, two-hour seminar will energize writers of all genres and ability. UPI Award-winning journalist Kathleen Veth will lead participants in a series of exercises designed to invigorate the writing process and stimulate the muse. Please bring a paper notebook, pen or pencil, an open mind, and a desire to write.

Workshop Schedule

Click here for schedule of upcoming workshops or to inquire about a private session.

"Thank you so much for being part of our conference today and sharing your expertise. You went above and beyond with your research of GFWC materials and needs - very much appreciated."

Lynne Stader, president, General Federation of Women's Clubs of MA, Junior Membership