Do-It-Yourself Publicity Kit

Author Kathleen Veth's 35-page Do-It-Yourself Publicity Kit ($55) contains dozens of practical ideas and how-to tips to increase community visibility and attract new clients, members, or customers. Readers will also learn how to determine what newspapers want — and when — as well as how to begin and use a database, fund and create positive publicity events, prepare and submit press releases and photos, assemble an effective brochure, create a presence on the Internet, and much more. The final section includes an assortment of fill-in-the-blank press releases and calendar notices you can customize to fit your needs.

Veth is confident readers will find at least one immediately useful idea and others that will likely become part of your future marketing plan. Some suggestions are more appropriate for non-profits, others will work best for an artisan, and several are more suited to a business. Virtually all are tried-and-true techniques that could be adapted for most any publicity package.

Many readers, even just-getting-started entrepreneurs, report that using information from the Do-It-Yourself Publicity Kit has produced excellent results. Please contact Kathleen Veth by phone at 978.256.9391 or via e-mail to for ordering or additional information.

Now available on CD.

“The feedback from Kathleen’s Publicity Workshops is always positive. She has ideas for everyone in the class. Her enthusiasm is infectious.”

Sarah Fletcher, Assistant Director, Roudenbush Community Center

“I learned so much at the Publicity Workshop.  Kathleen shared her extensive experience and expertise in an in-depth, publicity-savvy way.  She taught us about various media and how to work with each type to get the best — and most economical — press coverage.

Kathleen offered specific suggestions to each individual, advising on what kinds of publicity would work best for each type of business or service. She even gave personal contact information where appropriate.

The Do-It-Yourself Publicity Kit Kathleen created is extensive, detailed and easy to understand.  It is something I will use for many years. I highly recommend Kathleen’s Publicity Workshop and companion kit.  You will come away with new ideas and renewed enthusiasm.”

Carol Nason, MA, CPRW, Career Advantage

"I used your [sample, fill-in-the blank] press release from the Fall Conference and submitted the enclosed [photo]copy of an article to our local paper... We did get some phone calls to our Membership Chairman directly as a result of this article. Thank you again for your suggestions."

Donna M. Shibley Publicity Chairman,
GFWC Junior Women's Club of Agawam