Marketing & Public Relations

Business Assessment

Because you are the expert in your particular area of interest, you spend most of your time with the issues of the moment. But dealing with day-to-day concerns is not enough — future success depends on an effective strategy.

Clients report that an overview and assessment helps to clarify their product or service and focus future efforts on the target market.

If you decide an assessment would benefit your business, the next step is a two-hour get together, at your place, a neutral location or by phone. Some suggestions will be offered on the spot. About two weeks after the visit, you will receive a written overview and suggested marketing plan.

From there, we can work together to implement strategies, or devise a marketing plan you can manage on your own.

Click here to view sample sections of several completed assessment projects.

“The Business Overview and Assessment Kathleen prepared helped clarify my target audience and provided a list of suggestions and ideas I could implement on my own.”

Andrea Mason, Dinner Is Served

Networking

Whether you are just starting out or need to revitalize your networking skills, together we will compose a 30, 45, or 60-second introduction that you can adapt and use in many different circumstances.

Your presentation will explain how you and your product or service differ from the competition, as well as a clear description of business referrals you seek.

Read Kathleen's comments on Networking in the Boston Globe.

Basic Marketing

Tried and true techniques such as press releases, surveys, business cards, brochures, Web site content, a company or employee newsletter, direct mail or advertising campaign, and much more. Full graphic, web design, and printing services also available.

Testimonial Acquisition

Experience shows that most clients are willing to provide a testimonial but hesitate because they don't really know what to say. We'll contact your clients and then create a sentence or two for their approval. Let us gather those positive comments for you to display in your brochure and on your Web site. Our success rate is 100 percent.

Here's the process: You send us a contact list (name, town, phone number, email address) of satisfied customers, along with brief highlights of specific services provided to each. Together we review the list, then Write Connections will contact the targeted customers to gather direct quotes, put them in proper format and obtain permission to use.

For an additional fee, we can also design the layout should you choose to put the testimonials on an insert in your brochure. Sometimes clients request separate inserts for different target audiences.

"Kathleen suggested that testimonials from satisfied customers would enhance my brochure and help describe my unique service. She was right, and the process was painless. In fact, she did all the work. Kathleen phoned my clients and helped them write comments that explained my business. The results were priceless. Better yet, the testimonials are also posted on my Web site."

Marie LeBlanc Transitions Liquidation Services

How To Become An Expert

One simple method to become recognized as an industry expert is to teach an adult enrichment course.

Share your knowledge and interests by teaching students — all potential clients — about your unique services.

Let Write Connections help you identify various audiences, then write a compelling description aimed at your target, create a clever course title, and finally, connect you with the adult education community. We can even help sharpen your presentation skills or create a booklet to sell to students.

Many successful entrepreneurs have learned that the most effective and biggest return on a relatively modest investment comes from an aggressive lecture schedule.

Call today to learn more about this unique marketing tool.

Phone Consultation

It's often helpful to have a fresh perspective.  Clients report that a phone consultation helps clarify their needs.  A typical client might schedule a consultation to discuss the status of current marketing, determine the target audience(s), review typical client profiles, short-term needs, long-term goals and more. You will receive several immediate suggestions to pursue on your own, as well as a few others you might ask Write Connections to design and implement.

"A phone consultation with Kathleen provided a wealth of ideas I can use to promote my services. She even took notes during the call and sent them to me in a follow-up e-mail. I got a great return on my investment!”

Kathleen R. Dollard, CFP®, MBA, Nashoba Financial Planning